Passion Beyond the Ocean: Interview with Andrey Furma, Jewelry Designer from New York

2024年9月26日

From intricately designed patterns to the craftsmanship of artisans, and the long traditions and history passed down through generations, the creations of Tatsumura Art Textile are cherished not only in Japan but also by many connoisseurs overseas. We spoke to Andrey Furma, a resident of New York, to learn how he discovered Tatsumura Art Textile and what makes him a fan.

Interviewee: Andrey Furma
Residence: New York
Occupation: Jewelry industry
Hobbies: Reading, meditation, playing with his beloved cat
Interest in Japan: He first discovered Japan when he visited the country on a business trip. He is drawn to traditional Japanese culture.

Passionate about Japanese art forms

Andrey, an avid enthusiast of Japan, spends an average of $500 annually on Japanese traditional crafts. When searching for Japanese products, he turns to search engines like Google and follows antique shops and artisans on Instagram.
We asked Andrey what he finds so attractive about Japan and how he discovered Tatsumura Art Textiles.

Tatsumura Art Textile on Instagram

- What do you love about Japan?

Andrey: I'm passionate about Japanese art forms and have many Japanese items in my home. Japanese culture is intentional and takes pride in producing high-quality, beautiful items. While handmade items have a unique charm, I also appreciate machine-made things, when they retain thought, intention, and beauty. Recently, I’ve been collecting unique items like bamboo baskets and vintage art pieces.
I enjoy reading design magazines like Casa Brutus, and frequently visit Makari Japanese Antiques & Fine Art in New York.

His interest in art and fashion runs deep as his mother also has her brand "Silvia Furmanovich".

- You seem to respect and value artisanal products.

Andrey: Artisanal items in Japan are pricey because they're authentic. I believe in the product's value, so I'm ready to invest in it, understanding its significance. While some may find it costly, I recognize its worth and am willing to pay for its uniqueness.

Instagram post showcasing Tatsumura products or expressing love for Japanese culture

Andrey discovered Tatsumura Art Textile at an exhibition in the Takashimaya Department Store. He loves using a pencil case and a fukusa, a square silk cloth used in Japanese tea ceremony as an incense stand

- How did you come to know about us?

Andrey: Last year, I spent a month in Japan and came across your products in the Kimono section of Takashimaya. I was impressed by the textiles, so I explored the Tatsumura website and began making purchases.

- How do you usually use the products?

Andrey: Andrey: Initially, I was looking at items for the tea ceremony, but I ended up buying the 'pencil container.' It was exceptional. The packaging, storytelling, and overall presentation were impressive. I also love using the silk cloth used in the tea ceremony, Fukusa, with my incense stand.

Left: Pencil container with an Egyptian cat motif. The cat design of this brocade is modeled from a bronze statue made during the Saite period in Ancient Egypt, also known as the Renaissance era.
Right: Silk cloth with a pattern called Enshū Shippō, a favorite of Furuta Kotoku, a master who became the head of the tea ceremony school after Rikyu, Oribe, and Iwachu.

I like to place the Fukusa under my incense holder. Is that an appropriate use?

- Fukusa is used in Japanese tea ceremony during the ritual called Temae, where it is used to purify and admire utensils such as tea bowls. But of course, you can use it as you like.

Andrey: Thank you very much.

- Lastly, what would you like to see from Tatsumura Art Textile?

Andrey: I would love blog content that educates about Japanese traditions, fabric weaving, and artisans. Videos showing Tatsumura’s history, fabric-making process, and captivating visuals would be attractive as well. How about large framed fabrics as wall displays?